Beer Info FAQ

Why do restaurants charge so much for beer?

Why do restaurants charge so much for beer?

They need to charge what they charge because they have overhead costs. Unlike you buying a six pack and having a beer at home they need to pay rent, labor costs, utilities, insurance, etc.

What should the markup be on alcohol?

Determine the pour cost The alcohol cost will be the percentage of markup that a bar will give alcohol. For most bars, this is around 20 – 25%. Some bars might set their pour cost based upon the type of drink. For example, wine at a 22% cost, beer at 20% cost, and liquor at a 14% cost.