Ice cream companies shrank their containers as the cost of raw ingredients and transportation rose. A smaller container offered an alternative to raising prices. "It does really end up being a price increase because they make more purchases." These containers of ice cream sell for between $3 to $4 -- less if on sale.
Because of these learnings, we decided the option that would be least disruptive to our fans was to reduce our carton size and maintain the unit price. This carton size reduction allows us to deliver you the same high-quality Tillamook® Ice Cream you love at an approachable price.