Why did Ford sell Jaguar to Tata Motors?
- Why did Ford sell Jaguar to Tata Motors?
They want us to run our business, be a premium British car company," he says. Ford spent a fortune acquiring Jaguar and, a decade later, Land Rover — enough that the sale to Tata will end up a money-loser. Ford spent $2.5 billion on Jaguar in 1990 after getting into a bidding war of sorts with General Motors.