To market its zero-alcohol beer this year, Heineken tapped two tennis stars that U.S. Open fans haven't seen compete in seven years: Andy Roddick (who retired in 2012) and Lindsay Davenport (who last played a U.S. Open in 2008).
Former Formula 1 World Champion Nico Rosberg and his father Keke - also a World Champion in the same sport - are the new faces of the beer brand's latest responsible consumption spot as part of its ongoing When You Drive, Never Drink campaign.