Beer Info FAQ

Who is the target market for craft beer?

Who is the target market for craft beer?

The target audience for a microbrewery is usually upscale, well-educated and more interested in flavor than quantity.

Who drinks craft beer in Australia?

In 2020, the highest share of Australian craft beer drinkers were aged between 30 and 39 at around forty percent. By comparison, only 18 percent of craft beer drinkers were younger consumers aged between 18 and 29.