Who is drinking craft beer?
- Who is drinking craft beer?
Taking the broad, “at least several times a year” view, craft drinkers are 31.5% female and 68.5% male in 2018 (source: Nielsen Harris on Demand). That's pretty much the same as monthly, where Scarborough found 31.1% female and 68.9% male. The main positive in these numbers is that they are improving.
- Who owns breweries in Australia?
As it stands currently, ABInBev, a Belgian company, controls CUB (Carlton United Breweries), which is roughly 46% of the Australian beer market; Kirin, a Japanese company, owns Lion (XXXX and their subsidiaries), and controls approximately 41% of the Australian beer market.