Tawa Supermarket Inc., based in Buena Park in Southern California, is the parent company of 99 Ranch Market. Mr. Chen opened the chain's first grocery store in 1984 in Westminster's Little Saigon neighborhood. El Cerrito is nicknamed Little Taipei by its residents because of its large Taiwanese-American population.
99 Ranch Market (simplified Chinese: 大华超级市场; traditional Chinese: 大華超級市場) is an American supermarket chain owned by Tawa Supermarket Inc., which is based in Buena Park, California.
Chen saw the need for a large Asian supermarket and filled it. He initially called his store 99 Price Market. “In Mandarin, 99 is a homophone for longevity,” Chow says. “Price” was later replaced with “ranch” because the word invoked freshness, according to Chow.
After five years in the inner-city Chicago grocery business, Farid Shalabi and his family purchased a supermarket in southern California in 1979. Over the next 32 years, he expanded the company, known as R-Ranch Markets, Inc., to more than 16 supermarket locations.