What is product definition in Scrum?
- What is product definition in Scrum?
Here is the definition in the Scrum Guide: “A product is a vehicle to deliver value. It has a clear boundary, known stakeholders, well-defined users or customers. A product could be a service, a physical product, or something more abstract.” — Scrum Guide 2020.
- What is product according to authors?
Many authors define the term 'product' in the following manner: Philip Kotler: “A product is anything that can be offered to a market for attention, acquisition, use or consumption. It includes physical objects, services, personalities, place, organizations and ideas.”