This label indicates the beer's production date rather than its expiration date. In August 2015, A-B swapped the “born on” label out for the “freshest before” date used today. If your Bud Light is old enough to have a “born on” label, it is well beyond the recommended 110 days.
When it introduces a new design for its cans and bottles later this year, Budweiser drinkers will no longer have a 'born on date' to advise them when the beer was brewed. Beginning in August, Budweiser will use the phrase 'freshest before' with a date, Anheuser-Busch told wholesalers this week.