It's one of the most stoutly contested Irish boasts in bars the world over. But scientists claim to have settled the score once and for all: Guinness tastes better in Ireland than anywhere else.
After analyzing the data and adjusting for researcher, pub ambience, Guinness appearance and the three sensory measures, the team found statistically significant evidence that Guinness tastes better and is more enjoyable in Ireland (with a GOES of 74.1) than outside (a GOES of 57.1).
Yep, Nigeria drinks more Guinness than we do. They overtook Ireland as the second-largest market for Guinness as Diageo began to expand the product internationally.