Beer is still thought of as a “man's drink”, according to women surveyed by AB InBev, despite the female population aged 25 and over making up 16% of all beer purchases in the UK – the highest proportion in five years. “Beer is a drink for men and women to enjoy alike.
In India, beer is commonly perceived to be a man's drink. For many decades since the introduction of this drink, it was made clear that it is not for women. The alcoholic beverages (alcobev) industry has been chiefly responsible for seeding this notion in our minds and ensuring that it stays there.