In 2002, Ford, then owner of Aston Martin, reportedly paid $35m to reunite Bond with the marque in Die Another Day after BMW had “usurped” the role. That deal is proving fruitful: No Time to Die features no fewer than four different Aston Martin models.
The history of Britain's finest partnership: James Bond and Aston Martin. Aston Martin's long-standing relationship with the James Bond franchise is an iconic British collaboration that's over 50 years old.