Primary fermentation should begin in 24-36 hours and should finish in 5-9 days. After the fermentation slows down, you should rack the cider into a clean carboy and attach a stopper and an airlock.
You can make hard cider from any type of untreated apple juice or cider. It'll all ferment and it'll all contain alcohol, and likely taste pretty decent if you don't let it get too dry. That said, a truly exceptional hard cider relies on a good choice of apples.