How do alcohol advertisements build pleasant expectations about consuming alcohol how can this affect the behavior of some adolescent viewers?
- How do alcohol advertisements build pleasant expectations about consuming alcohol how can this affect the behavior of some adolescent viewers?
Many advertisements show groups of friends laughing and having fun, which can cause viewers to believe that drinking alcohol is synonymous with having a good time. These pleasant expectations can cause adolescents to consume more alcohol. A standard drink is equal to 12.7 grams of pure alcohol.