Beer Info FAQ

Do they drink real alcohol on soap operas?

Do they drink real alcohol on soap operas?

A study by Lowery reviewed all soap operas on a daily basis for four weeks in 1977 and found 1.49 drinking incidents per half-hour [ 131 . The viewers had 1055 years of collective soap opera viewing and mentioned seeing alcohol more frequently than any other drug. No actual counts of alcohol use were made.